Girl Scouts
Over the last four years, Girl Scouts memberships have fallen by nearly 30%, from 1.4 million to just over 1 million. But the cookies are still an iconic favorite loved by many. To sell cookies and drive membership, let’s partner with one of the most famous girl scout alum, Taylor Swift, to meet thousands of girls where they already are.
This limited edition truck will follow Taylor’s Eras Tour and encourage girls to sign up for their local Girl Scouts Chapter.
Cookie Truck
To make sign up a breeze for concert goers, we’ll allow potential members to scan the QR code on the truck and sign up via smart phone.
Sign Ups
Checkout my design process here
Female Empowerment Badge
Once a girl has signed up, she’ll receive her first badge, a limited-edition Taylor-inspired badge for female empowerment.
Girl Scouts will release three new limited edition treats only available at the Girl Scouts Cookie Truck.
Limited Edition Treats
AD: Catalina Zamora
CW: Makena Boling