Shamrock Shake
The Season of Shamrock is back! Lets excite fans about the return of the iconic Shamrock treats through craveable imagery therefore incentivizing the add-on purchases.
Exterior
We got customers curious and excited about the return of the iconic Shamrock by updating store exteriors such as Window Posters.
Pre-Sell
Customers were primed to buy Shamrock treats through craveable imagery before reaching the drive-thru, such as on the Outdoor Menu Board Pre-browse.
Hybrid
At hybrid areas, like SOK Attract Screens and Indoor Menu Boards, customers were invited engage with the Shamrock line up.
Point of Order
Customers were nudged to choose and upgrade to a Shamrock treat at final ordering points like Drive-thru Translites, Outdoor Menu Board Promo Banners, and Register Toppers.
Post Purchase
After ordering a Shamrock treat, customers received a celebration message Promo Banners.